Online Public relations-it’s important too

A London based PR firm blogs about the importance of having your PR exist online as well. It’s not as sexy as print or TV, perhaps, but increasingly, it’s the way to go. Here’s a excerpt from the post but you can read everything here.

“However, in more recent years, the online community is taking over the world with the boom of web 2.0 and blogs. Thus PR is taking on a new challenge; that is to fully utilise the Public Relations skills in promoting the organisation on a whole new platform: the web. As such, there are many websites and blogs being built as the platform to spread word about an organisation, and to promote their products and services.”