Yesterday, one of the BAM Communications team members shared a PR Daily article that is applicable to every public relations practitioner’s life. So of course we had to blog about it! One idea comes to mind when reading this: relax and everything will be fine.
Lorra M. Brown, assistant professor of public relations/professional communication at William Paterson University in Wayne, N.J. and internship coordinator and advisor to the Student Public Relations Association shares a few tips about the PR industry.
To succeed, you should:
1. Maintain perspective. Although the work we do is important and meaningful, generally speaking it is not something over which we should be shedding serious tears or stress.
2. Play the “worst case scenario” game. When I am swamped or stressed, I ask myself: “What is the worst thing that can happen if I miss the deadline? Make a mistake? Upset my boss?”
3. Don’t be so sensitive. Learning to take constructive (and even negative) feedback is an essential element to career success and life success. Your ability to take the suggestions or criticisms, learn from them, and not dwell on the negative will serve you well.
4. Put out the hottest fires first. Learn to prioritize and assess what tasks are the most urgent.
5. Speak up. In PR, you’ll be given us much work as you can handle, so handle as much as you can, but learn to tell others what you are doing so the quality of the work doesn’t suffer.
6. Step away. As you feel your stress rising, take a moment before you crash. Get up, get a drink of water, stretch (yes, stretch your body), walk outside for a bit. Taking a few deep breaths away from your desk will help you.
7. Find a mentor. Identify a colleague or a friend whom you respect and trust and can maintain his/her poise even in intense situations. Bouncing ideas or struggles off this person will help you to see things more clearly.
8. Don’t get distracted by stressful colleagues or friends. Rehashing the negative encounter with a colleague or client doesn’t always help, and it makes you look like you cannot handle pressure. Take an hour, or even a day or two, and move on. If you are still bothered by something after a few days, perhaps you should discuss it with a peer or trusted mentor.
9. Turn the phone/computer off. Are you attached to your personal electronic devices? Try not to check work emails or personal texts around the clock. Carve out segments during your workday when you don’t check emails for a half-hour. You’ll be amazed at how much you’ll get done.
10. Take time to read a book at night, exercise, or get some sleep. You must do something to shut off your brain each day. Find that thing, and do it religiously.
Finally, laugh. Having a sense of humor about yourself and your business is healthy. Take pride in what you do, but never forget to enjoy it.
Above are shortened versions of her tips, but if you’d like to see the article in detail, visit here.
Thanks for the great tips, Lorra! We’ll surely abide by some if not all tips.
Do you agree with all of her tips? Which have you heard before or already implement into your daily routine?