Posted by: beckbamberger | June 7, 2012

Avoid These Marketing Mistakes on Facebook

As a marketer, we have to be able to engage our audience in creative ways. Recently, we came upon an article on Mashable called “10 Facebook Marketing Mistakes to Avoid” and I can attest to each of the claims presented.

1. Not filling out the page completely – This is not only a disadvantage for the client but the customer that wants to connect with the brand.

2. Using an illegal cover photo – These guidelines should be abided by and it keeps everything fresh, so change up the cover photos every so often.

3. Breaking contest guidelines – There are legalities that need to be abided by when working with contests on Facebook.

4. Overposting – Simply put, less is more.

5. Focusing too much on likes – Engage the “right” audience and use content (pictures, videos, etc).

6. Too much text – “Facebook research has shown that posts between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments and shares than ones that are more than 250 characters, says Diana.”

7. Posting boring or off-brand content – Be relevant!

8. Ignoring insights – Take advantage of the data presented.

9. Being vanilla – Mix up the content with polls, questions, pictures and videos.

10. Not making the most of Facebook’s ad options – Try out the new “promoted posts” option.

After reading this article, we were motivated to perhaps comb through each of our clients’ Facebook pages.

The details in this article are presented more in detail, here.

What other mistakes do you believe should be added to the list above?


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