Posted by: beckbamberger | May 26, 2012

Importance of Content Writing

A blog by PR-squared inspired me to think about BAM Communication’s writing skills. There was one titled “Seven Principles of Content Writing.” Quite an interesting read, so take a gander at it.

The author insists that there are easy points to take into consideration and they are:

  • Follow a 70/30 Rule – 70% of content curated, 30% branded.   For all you marketers – are you wondering what happened to the 80/20 rule?
  • All content should be SHAREWORTHY.
  • All content should benefit SEO.
  • All content should be digestible.
  • Content should be channel optimized.
  • Earned Media (MSM or fan-generated) is the best media.
  • Paid Promotion

Honestly, it’s great advice worth looking into and applying to your company.

Do you have any pointers on how to produce great content writing?


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