The author insists that there are easy points to take into consideration and they are:
- Follow a 70/30 Rule – 70% of content curated, 30% branded. For all you marketers – are you wondering what happened to the 80/20 rule?
- All content should be SHAREWORTHY.
- All content should benefit SEO.
- All content should be digestible.
- Content should be channel optimized.
- Earned Media (MSM or fan-generated) is the best media.
- Paid Promotion
Honestly, it’s great advice worth looking into and applying to your company.
Do you have any pointers on how to produce great content writing?