Posted by: beckbamberger | March 1, 2012

Facebook Launched Timeline for Brands

Facebook has always been on top of knowing what their target audience wants but with the launch of Timeline for brands, will that statement stay true? Yesterday, brands were allowed to start implementing Timeline. What does this say for the future of PR professionals?

According to PR Daily, it takes three months to become accustomed to the new layout but early adopters are taking advantage of the format immediately along with new Facebook premium ads.

The first thing that marketers should realize is that Timeline for brands will differ from Timeline for personal pages. Further, brands will need to rethink their Facebook strategy. And with any of the medium’s past iterations, there will be some growing pains.

Here are a few points that will help communicators ensure that they’re ready for the launch:

1. Plan first for the aesthetic changes
2. Tell your brand’s story (or less sexy, its corporate history)
3. The way you interact with fans will changes
4. Know that Timeline will affect apps

To read more, check out the full article.

As a business/company, are you ready to go with the flow into the new Facebook Timeline? As an individual person, do you think it’ll be difficult to navigate information? More opportunities or limits?


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