Posted by: beckbamberger | January 12, 2012

What is PR?

Apparently, defining public relations is harder than it sounds. The Public Relations Society of America, which in December unveiled a campaign to define PR, said on Tuesday that it has again revised the project. Originally, the organization planned to announce the new definition at the end of 2011, but pushed the date to late January. Now, it’s aiming to unveil the definition the week of Feb. 27.

Gerard Corbett, the new chair and CEO of PRSA, said this:

“From the beginning, PRSA’s goal has been to create a definition that the entire profession has a role in shaping, which professionals, organizations and academics alike can appreciate and own.”

What is your definition of public relations? Read more about PRSA’s campaign in this article.


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