Posted by: beckbamberger | November 22, 2011

Public Relations Campaigns for Women

Women’s tastes and behaviors are constantly changing. This presents a challenge for brands targeting real women. In this article, Maureen Lippe, former fashion and beauty editor and founder of Lippe Taylor Brand Communications, talks about how campaigns have to be smarter and more creative to make it engaging. This is why brands are desperately seeking the attention and approval of social media and blog influencers even before a product hits the shelves. The next big thing for campaigns for women will be mobile marketing. What do you think?

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