Posted by: beckbamberger | February 16, 2011

P.R. Challenge for the White House

Days of mounting unrest in Egypt have turned into a delicate public relations challenge for the White House as a number of new players in the West Wing try to craft messages for President Obama that will resonate well overseas and at home.

Depending on how they play out, the events in Egypt could end up having real effects on the economic recovery in the United States by driving up the price of oil and creating uncertainty in the markets.

And the potential for further unrest and even revolution spreading to other countries in the Middle East is a real threat, one that goes beyond a communications challenge.

But even if that doesn’t happen, White House aides recognize a political danger: Much of the attention of the American media has — at least temporarily — shifted away from the narrative of the turnaround in Mr. Obama’s political fortunes. Meanwhile, most Americans, though transfixed by the images from Egypt, remain primarily concerned about the economic situation in this country.

Read more about this public relations challenge facing the White House in this article.


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