Posted by: beckbamberger | February 14, 2011

7 Tips To Boost Brand Awareness

Here are a few tips to boost your brand awareness through public relations:

1) Focus On Your Newsworthy Attributes

2) Keep Your PR Tool Kit Up-To-Date. The basic tools for being reporter friendly are: well-written news releases, media/press kit (both online and hardcopy), fact sheets and Q&A documents, backgrounders and history documents, bios of key employees, milestone recap and related timeline, photography, and technical documents such as white papers and case studies. The more information you are able to provide an interested reporter, the more likely your encounter will result in thorough, accurate and engaging coverage.

3) Utilize Newswire Services. Newswires – effectively selected, written and timed – turn up the volume on your media announcement. Specialized dissemination services — such as PR Newswire, Business Wire, PR Web, PR.com and PR Leap – can give your news release added exposure to both the media and potential customers searching the Internet for your products or services as the release remains posted online.

4) Become Skilled At E-mail Campaigns

5) Make Use Of Leads Services. The leads service is a special PR tool that allows reporters on deadline to reach out to companies and individuals for information and interviews.

6) Share Your Expertise Via Articles

7) Win Awards To Attract Attention

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