Posted by: beckbamberger | February 7, 2011

New Year, New Marketing Plan

Between evolving consumer needs, shifts in technology and a recovering economy, the techniques that businesses once used to convert prospects into customers are no longer successful. As people become bombarded with sales pitches, they are blocking companies’ marketing messages and making purchases on their own terms.

“The integrated inbound philosophy uses multiple methods of communication that will help you get found by prospective customers that are searching for services like yours,” says Kim Masterson, Director of Grass Roots Marketing Inc.. “Instead of speaking at your prospects, provide them with insightful, valuable content that will give them the answers they seek; positioning your company as a trusted subject matter expert.”

Businesses should include communication disciplines such as social media, search engine optimization, public relations, and e-mail marketing in their new plans.

Read more from this article here.


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