Posted by: beckbamberger | January 26, 2011

Online PR – The Need for Simplicity

Firms looking to boost the effectiveness of their online PR have been advised to make their search engine optimization (SEO) results as easy to use as possible.

Writing for Search Engine Land, Julie Joyce said some websites have a set-up that can make it very difficult for people to link from the search engine results page to critical information.”Put yourself in another user’s shoes and do everything you can to make your link point to the most relevant area of the site,” she explained, adding that businesses should see it as their one chance at a conversion.

Read more of this article here.


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