Posted by: beckbamberger | April 13, 2010

PR Battle for Financial Overhaul

Here’s a current event article from the Washington Post that just shows how public relations is vital in boosting the bottomline. Below is a preview, but read the full article here.

For the U.S. Chamber of Commerce, the proposed financial regulations headed to the Senate floor would create sleepless nights and a lack of credit for the nation’s small-business owners.

For the Obama administration and its allies, those same new rules would protect members of the U.S. military and other ordinary Americans from predatory lending practices.

Which side is right?

It depends on whom you ask, but this much is certain: Millions of dollars and countless hours of strategizing have gone into a public relations battle to win the hearts and minds of Americans as lawmakers begin to finalize the details of the largest financial regulatory overhaul since the 1930s. That war over public perception — fought with TV and radio ads, media events, speeches and private conversations — is escalating as the topic heats up this week.


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