Posted by: beckbamberger | March 12, 2010

Humanizing your brand

Here’s an interesting quote from Jackie Huba, an author from Advertising Age

“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?”

This is very interesting to look into in terms of marketing, but what about the new strategies of public relations that are emerging? How do you think this quote applies?

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