Posted by: beckbamberger | February 24, 2010

Israel launches a PR campaign

The country of Israel is launching a new PR campaign to remind others across the globe how beautiful the country is, despite all the recent conflict. With intents of boosting the country’s image abroad, this public relations strategy by the state of Israel will consist of a new website, an advertising campaign, and direct outreach to Israelis.

Through a new Web site, TV commercials and pamphlets handed to passengers boarding planes, the campaign launched this week tries to get Israelis to promote their country when traveling.

Do you think this new public relations campaign is effective and will have the world overlooking the conflict that has been going on? Read the article from the Associated Press here.

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