Posted by: beckbamberger | February 3, 2010

Pepsi and consumers

What does it take to connect to your consumers? Do you really need a Superbowl ad that will cost you millions?

Pepsi’s pulling out of the competition for Superbowl ads this year and investing $20 million in a new campaign that will fund consumer-generated ideas.

What do you think this will do for their public relations and their reputation amongst consumers? Read for yourself here.

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