Posted by: beckbamberger | January 26, 2010

Truth & PR

Essentially, public relations is about communicating what businesses do. A good public relations business knows how to repair damage, while also remaining truthful to the public.

Here’s an interesting article from a reporter about what a good PR business should do.

PR is not supposed to be fiction and spin. At least not all the time. Occasionally the communications professionals at companies, particularly publicly traded companies, are supposed to actually tell the truth. And perhaps help journalists and bloggers with a story instead of sending them off on a fake trail.


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