Posted by: beckbamberger | November 23, 2009

Re-branding your company

The financial industry isn’t exactly on everyone’s good side nowadays. As a way of rebuilding their credibility, Visa is starting a new marketing campaign to better re-brand its company to the public eye.

The public relations element of Visa’s campaign will target political-oriented media and trade press in hopes of growing their network.

Do you think this re-branding strategy will work for Visa? Read about their strategies here.

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