Posted by: beckbamberger | September 17, 2009

Measuring PR

Here’s a great piece by Deborah Charnes Vallejo, a vice president at Bromley Communications.  She was  a juror at the International Public Relations Association’s Golden World Awards for Excellence.  Read her take on measuring ROI in public relations here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: