Posted by: beckbamberger | July 6, 2009

How to get the most out of your PR plan

Found this niffy list from the Philippine Daily Inquirer!  Read the whole article here on how to make the most of your PR agency.  Here’s the quick run down:

1) Let your agency make a profit.

2) Do not scare your agency with innuendos.

3) Do not compete with the agency in creative communications.

4) Do not find fault with the agency; instead, find a remedy.

5) Brief the PR agency exhaustively.

6) Leave the agency alone to come up with a strategy for you.


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