Posted by: beckbamberger | June 4, 2009

Experience PR

What’s a “must do” and a “want to do”?  It’s the constant question in the marketing, advertising and PR world.  According to this article, experiencal PR stunts are way down. As one expert says, “Experiential is a great way to build an emotional connection with a brand, but direct sales and a high return on investment are difficult to achieve. It can be used  effectively as part of the marketing mix, but usually it requires strong amplification – for example, PR – to make it work.”  Oh, PR.

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