Posted by: beckbamberger | March 6, 2009

PR crisis case study

Man, this is a tough one.  Large company (McDonalds) gets bad wrap for PERHAPS not covering the medical costs of employee who was SHOT on the job.  Media does not traditionally look favorably at large businesses vs. small guy.  As Rhonda Sanderson, founder of Chicago-based public relations firm Sanderson & Associates, says, issuing a statement quickly is important in crisis communications, which is what the McDonalds operator did.  Read more here.

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