Posted by: beckbamberger | February 17, 2009

Awareness vs. Branding

We’ve heard the terms all jumbled before:  branding, brand awareness, consumer recall, yada yada.

Here’s a great blog about the difference between awareness and branding.  I like the analogy of the fireplace.  I even prefer my own rendition:  You can meet a certain person at a party and know he or she is there, but what do you remember about the person once you leave?  That’s personal branding, at least.

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