Posted by: beckbamberger | January 26, 2009

CEO Interview with Tom Rogers, CEO of TiVo

I’ll be heading to NATPE tomorrow, and here’s a CEO interview with TiVo’s CEO, Tom Rogers, who will be addressing our audience on Tuesday. In short-the TV industry has to wake up and move pretty fast to keep advertisers attracted and keep themselves ahead of the curve.

As Rogers notes, “So if it’s two years or three years from now, you’re ahead of this curve ready to benefit from it as opposed to being bitten by it.”

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