Posted by: beckbamberger | January 3, 2009

13 Best PR practices

Not that I like to highlight anything from USC (being a UCLA grad), but I found these findings from USC’s school of communication and thought they were sound. Here are the best 13 practices of PR departments according to the school:

1. Maintain a higher than average ratio of PR budget to gross revenue.

2. Report directly and exclusively to the C-Suite.

3. Optimize the C-Suite’s understanding of PR’s current and potential contributions to the success of the organization as a whole.

4. Establish an effective social responsibility strategy for your organization.

5. Establish an effective digital-media strategy for your organization.

6. Establish an effective issues-management strategy for your organization.

7. Optimize integration and coordination within the PR/Communications function, and between it and other organizational functions.

8. Encourage highly ethical practices across the organization, beginning with communication.

9. Encourage the organization-wide adoption of a long-term strategic point of view, beginning with communication.

10. Encourage the organization-wide adoption of a proactive mindset, beginning with communication.

11. Encourage the organization-wide adoption of a flexible mindset, beginning with communication.

12. Optimize the integration of PR and reputational considerations into top-level organizational strategies.

13. Measurably contribute to organizational success.


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