Posted by: beckbamberger | December 6, 2008

CEO interview with Howard D. Schultz, CEO of Starbucks

Years ago, I read Schultz’s “Pour your heart into it,” the story of how Starbucks was created. I bought some stock afterwards but today that stock isn’t the darling it used to be. That’s okay though. I swear there is some type of additive to the coffee that makes people form bee lines every day.

Here’s a CEO interview with Schultz, the founder and returning CEO who’s trying to bring back the brand of the mermaid coffee company.

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