Posted by: beckbamberger | December 1, 2008

What CEOs say about PR

The 8th annual Burson-Marsteller/PRWeek CEO study is out and you can check it out here. What do CEOs think about social media and the changing word of PR? Here are a few insights:

*CEOs disagree about the effectiveness of using social media to reach stakeholders, with 29% saying that social media is an effective communications tool and 29% saying it is not.

*42% of CEOs say Word of Mouth is one of the three biggest influences on a company’s business today, second only to The Wall Street Journal (51%)

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