Posted by: beckbamberger | October 1, 2008

Want National press? Some tips

Bruce Freeman, president of ProLine Communications, a marketing and public relations firm in Livingston, N.J, shares some tips on getting into the national media eye. Read his full article here. In the meantime, here are some pointers:

• Pursue every angle: To generate national media attention, you need to think in terms of newsworthy stories, not product or services. Media pros are interested in stories that people will find interesting and entertaining. One of the best ways to create a pitch with national appeal is to gear it to hot trends or topics.

• Pursue every channel: In building national exposure for clients, you’ll need to take advantage of every possible media outlet, from radio and cable TV to the Internet.

• Leave no stone unturned: Use your networking skills to build your list of media contacts and then stay in touch with them tactfully but persistently. Try to position your clients as an expert resource that the media can rely on.

• Create an unusual and entertaining event: One of the best ways to attract national attention is to come up with an exciting, unique event. To promote our book, we are launching a “Birthing the Elephant” national tour. The tour brings together our book, zoos across the country with baby elephants, and women entrepreneurs. This unique program gives women business owners an exciting venue to discuss important issues while their children take part in supervised fun and educational activities. The zoos benefit from increased attendance and awareness.

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Responses

  1. Hey Beck,

    I thought your readers might be interested in this review of 13 free press release distribution websites in “The Cheapskate’s Guide to PR” at http://tinyurl.com/4wysum

    Good luck with all your endeavors!

    Best,

    Daniel Durazo
    http://www.danieldurazo.com


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