Posted by: beckbamberger | June 18, 2008

When you’re NEW, the time is NOW

Why should you do Public relations is a different consideration than when you should launch a campaign. One of my top times to do PR for a company is when it’s brand new. Whether you’re opening the doors for the first time or if you’re launching a new product, you’re only new once. Being new can often be the most attractive aspect to the media. Why? New is news. And it’s the media’s job to tell people about it.

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