Is social presence in the public relations industry beneficial to the audience of the client, or simply the PR company?

Tom Foremski made an excellent point in this article- “the paradox of PR peoples’ large, personal media footprint [is] they can’t use their own access to large numbers of people to promote their clients.”

Read it here.

Read this article from Ad Week to see how public relations leaders are “detecting greater client optimism” in this 4th quarter of the year.

The Raiders — now there’s a team who’s public relations strategy isn’t going very well for them in terms of the public eye. See how PR can backfire on you if it isn’t approached the right way in this article.

Many people see public relations as solely a glamorous industry to work in that involves red carpets, events, and champagne. However, Jen Beltz of MaineBusiness.com discusses this “myth” of PR, and lets her readers know that it takes a lot of hard work, dedication, and knowledge to succeed in this industry. Read it here.

Why are countries so eager to host the Olympics, and what correlation does this have to do with public relations? Robert K. Barney thinks, “When a host city is placed before the television eyes of two-thirds of the world’s population, the event becomes a magnified public relations and advertising phenomenon…”

What do you think? Read the blog from the NY Times here.

Is everyone banning Twitter?  Take a look at this article here for Lubbock!  Discussions of PR play a big role here.

I just filmed Amercian Wave Machines for Next 500, but I just noticed some great PR news for the company!  Read the news here.

What’s with Swine Flu this season?  Impending disaster or media hype at its most extreme?  Read the public relations aspect as well here.

If you want a better image in Washington, some would say you better hire the best in PR.  According to this article from The Hill, “the de facto government of Honduras that ousted President Manuel Zelaya has hired a well-known public relations firm to bolster its image in Washington.”  The Contract signed with Chlopak, Leonard, Schechter & Associates:  worth more than $290,000.  For 4 months.  That’s a lot of image adjustment.

How do you make the public think it’s safe to ride the Metro?  The Washington Post says it’s by doing a silly move of rearranging cars “as a means to address public perception.”  Read the PR analysis here.