Beck Bamberger's take on CEO interviews, PR, and more » Uncategorized

Recapping 2009: Top 5 Social Networking Flubs

beckbamberger — Wed, 30 Dec 2009 19:37:11 +0000

There’s no doubt that social networking has become all the rave in 2009–and it’s apparent in the public relations strategies of a lot of businesses.

However, there have definitely been some “flubs” in social networking this past year. Here’s a nice, light read from the Miami Herald in regards to the “Top 5 flubs in 2009 social networking.”

How NORAD hired Santa as its PR manager

beckbamberger — Tue, 29 Dec 2009 18:46:57 +0000

Were you tracking Santa Claus this Christmas Eve? Thank the North American Aerospace Defense Command (NORAD) for helping you out.

For the past six decades, the United States military has been sharing the whereabouts of Santa on Christmas eve around the globe. However, for what seems to be a fun game for a child is also a very clever PR opportunity for NORAD to advertise their technology.

Read this interesting article from geek.com here. But shhh, don’t tell the kids about this PR stunt.

Highlighting social media skills for PR employers

beckbamberger — Mon, 28 Dec 2009 20:52:51 +0000

A good knowledge of social media is definitely a valuable skill in today’s public relations industry.

Here are some great tips from PRWeek that show you how to highlight your social media skills to a prospective public relations company.

The new way of advertising

beckbamberger — Sun, 27 Dec 2009 21:53:52 +0000

Has anyone seen the new D&G commercial? What do you think? Does sex really sell in terms of advertising and building your brand?

Here’s one opinion from Marybeth Hicks of the Washington Times about how “Indecent ads are a no-sell.”

What’s Starbucks’ new strategy?

beckbamberger — Thu, 24 Dec 2009 03:49:06 +0000

Starbucks is undergoing a major shift in its public relations strategy. Read all about it from PRWeek here.

Top PR Blunders of 2009

beckbamberger — Tue, 22 Dec 2009 17:55:36 +0000

With the year coming to an end, many businesses and PR companies are reflecting upon their successes and failures.

Here’s a list from PR Newswire of the top public relations blunders of 2009. Hopefully we all can learn a lot from this list, and set some new resolutions for our public relations strategies!

Cheers to 2010!

Do you manage and evaluate your public relations?

beckbamberger — Mon, 21 Dec 2009 06:27:30 +0000

Is your public relations strategy working? Do you know how to evaluate your work? Are you seeing results?

Here is a very helpful post from PublicRelationsBlogger.com about managing and evaluating your public relations ROI (Return on Investment).

Journalists and PR specialists

beckbamberger — Mon, 07 Dec 2009 17:47:35 +0000

What do journalists and PR specialists both have in common? Apparently in our modern society, a lot. Read this article from the Honolulu Advertiser about how skills in both journalism and public relations is necessary for success.

How to clean up your image

beckbamberger — Wed, 02 Dec 2009 02:40:56 +0000

With only one month left for 2009, the the Washington Metropolitan Area Transit Authority suffered another train crash this past weekend.

How will metro be able to clean up their image? What new intense PR strategies will they have to employ? The Metro public relations team is definitely about to embark upon a tough challenge.

Read here about what PR initiatives Metro will go through this new year to re-brand their company’s image.

What’s next for Tiger’s PR strategy?

beckbamberger — Tue, 01 Dec 2009 01:47:09 +0000

Tiger Woods-now there’s someone who has had immense PR success. What has he achieved with his years of excellent public relations? Answer: endless endorsements, a clean image, and a pro golfer that’s a role model to many.

But up until his recent incident this past weekend, Tiger Woods now has to deal with a PR nightmare. What do you think he needs to do to clean up his image? Read what Ann Subervi of the Examiner thinks here.