Beck Bamberger's take on CEO interviews, PR, and more » San Diego public relations

Jackon concerts a PR stunt?

beckbamberger — Tue, 07 Jul 2009 15:13:42 +0000

Fox news is reporting that Michael Jackson’s 50 “comeback concerts” were no more than a ball of a PR stunt. Read the article here.

PR firms battle it out on Twitter

beckbamberger — Sun, 28 Jun 2009 15:32:28 +0000

You know it’s bad when you have to bring in lawyers to defend. .. your Twitter account. Check out this high drama story involving 2 PR firms in the Detroit area. Really? Oh yes.

Google’s PR campaign

beckbamberger — Mon, 04 May 2009 15:30:22 +0000

So what happens when you become too successful, too large and really, too huge, even in a capitalist economy? People get pissed. Google knows this. The company’s solution? Hire a PR firm. Read here.

Why you need PR now, from Business Week

beckbamberger — Mon, 13 Apr 2009 15:33:01 +0000

Wow-here’s a solid pitch for needing PR like never before. Check out this article on Business Week

Dear Abby talks about Public Relations

beckbamberger — Mon, 16 Mar 2009 14:52:45 +0000

Oh, Dear Abby, sometimes you know so much more than we think you do. Check out Abby’s response to a “shy” writer who’s looking for a job in public relations. Abby’s assertion: “Public relations is a form of sales, and in sales first impressions are essential.”

So true.

PR Stunt: charging for toilets

beckbamberger — Wed, 11 Mar 2009 14:31:11 +0000

I had never heard of RyanAir until today when I saw an article about RyanAir’s CEO Michael O’Leary and his idea to have passengers pay to use toilets in the air. Turns out O’Leary chalked up the cost-saving idea to a cheap PR stunt. Not classy if you ask me. But I’m sure other airlines thought, “well, if they do it, we will too!” Check out the article here.

How to pick your PR firm

beckbamberger — Thu, 26 Feb 2009 14:08:33 +0000

I could not agree more with this article seen here. How DO you choose your PR firm? Price, experience, referral? All yes, but this article gives a decent list of “to dos.” Plus, a major point to not miss: “Last, a major indicator that you have found the right PR consultant is simple chemistry. Do you seem to get along with them and can you talk freely and openly? Remember, you will be working with your PR consultant day in and day out. You want it to be a pleasurable and rewarding experience.”

And vice versus! When I’m selecting a client, I have to like the person or company I am representing. It’s a two way street.