It is rumored that Twitter is looking to hire Edelman to take on a short-term PR project that will involve educating consumers about social media and the function that Twitter serves. With almost half of 100 million Twitter’s active users not tweeting, the social media site seeks to encourage lurkers to become tweeters. Check out this article for more information.
Did you know that Edelman created the PR/Marketing tool named Tweet Level? Tweet Level is a measurement device that helps ensure brands use Twitter effectively. For more information on Tweet Level click here.
