Found this niffy list from the Philippine Daily Inquirer!  Read the whole article here on how to make the most of your PR agency.  Here’s the quick run down:

1) Let your agency make a profit.

2) Do not scare your agency with innuendos.

3) Do not compete with the agency in creative communications.

4) Do not find fault with the agency; instead, find a remedy.

5) Brief the PR agency exhaustively.

6) Leave the agency alone to come up with a strategy for you.