The 2008 Media Survey by PR Week is filled to the brim with stats and figures on the current media landscape which is constantly evolving. Take a peek at the findings here. Below, a little blurb from the report about how reporters via public relations folks:

“The survey also indicates that journalists have mixed feelings about dealing with PR pros. When asked what percentage of pitches they receive is related to the subject they cover, the highest number (48.7%) say zero to 25%. More than one-quarter (26.1%) say 26%-50% of pitches are relevant and 16.9% say 51%-75% of pitches are useful. Only 7% of respondents say 76%-100% of pitches are relevant.”

Yikes! Public relations folks take note.