Posted by: beckbamberger | October 22, 2008

Apple learns an expensive PR lesson

I’ve already a few times before about your online PR-in other words, how you are perceived online, in the universe we call the World Wide Web. Check out how this tiny paragraph a blogger posted about Apple Computers’ Steve Jobs turned into a sharp stock drop. Lesson learned here: your online reputation is paramount. Monitoring your public relations image online is a must.

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