Here’s a great tip list taken from 101publicrelations.com. Your Public relations team should know these down pat, but it helps to know what your company can do to be sought by the TV media.

* The local angle to a national story. If gasoline prices are skyrocketing, and your service station is undercutting the competition and seeing lines a mile long, let your local TV stations know.
* The local angle to network movies. Keep your eyes open for upcoming movies on topics that tie into your company or non-profit organization. If the network features a movie on domestic violence, for example, administrators at local women’s shelters are often interviewed for the lead story that same night on the local 10 or 11 o’clock news. Be sure you call a week or two in advance.
* Free advice. If there’s a hot story in the news and you can provide tips or free advice that will help viewers, offer yourself as an expert source.
* Great visuals for upcoming events. If your service club will be mixing huge vats of pancake batter for the community pancake breakfast this weekend, call the assignment editor. They love great visuals.
* People stories. On slow news days, TV news shows often feature profile stories of interesting people who have achieved a goal, overcome a handicap or simply made the community a better place to live. If you know of someone, suggest the idea to the assignment editor.