Some of San Diego’s media outlets have taken note that awards can be a powerful means to create awareness AND gather personal information, such as email addresses. Check out 944 magazine’s Platinum awards where you must sign up or log in with your email. It’s a win-win: you get to vote for your favorite places and people (don’t forget to nominate Rebecca Bamberger-me!- in the Entrepreneurs to Watch section for my BAM Communications and San Diego’s Best and Brightest work) and the magazine gets a coveted little piece of info-your email address-to invite you to hot parties, events, and what not.