Green kudos? How about slashing the carbon footprint of 400 corporate and university cafes around the country? Such is what Bon Appetit Management Company did. Here’s CEO interview with Fedele Bauccio, CEO of Bon Appetit Management Company. The company won the Food and Beverage Innovator per the Environmental Defense Fund’s (EDF) Innovations Review 2009.
CEO Interview with Fedele Bauccio, CEO of Bon Appetit Management Co
Posted in business journalism
Jackon concerts a PR stunt?
How to get the most out of your PR plan
Found this niffy list from the Philippine Daily Inquirer! Read the whole article here on how to make the most of your PR agency. Here’s the quick run down:
1) Let your agency make a profit.
2) Do not scare your agency with innuendos.
3) Do not compete with the agency in creative communications.
4) Do not find fault with the agency; instead, find a remedy.
5) Brief the PR agency exhaustively.
6) Leave the agency alone to come up with a strategy for you.
Posted in Uncategorized | Tags: BAM Communications, beck bamberger, PR firms
CEO Interview with Boston Scientific CEO Raymond Elliott
Boston Scientific is changing up its CEO. James Tobin will leave the medical-device maker, “capping a sometimes-meteoric but ultimately unprofitable decade at the helm.” Read the CEO article here.
Posted in CEO interview, business journalism | Tags: beck bamberger, CEO interview
Difference between PR, Marketing, and Advertising
I love this simple picture series. I showed this during a talk for fashion design students and it was like light bulbs all flicked on. 
PR firms battle it out on Twitter
You know it’s bad when you have to bring in lawyers to defend. .. your Twitter account. Check out this high drama story involving 2 PR firms in the Detroit area. Really? Oh yes.
CEO interview with Craigslist CEO Jim Buckmaster
Craigslist is ditching its “erotic” services section and will now how human monitoring for a new section, Adult services. Here’s a CEO interview with Jim Buckmaster, CEO of Craigslist, discussing the move.
Posted in Uncategorized | Tags: beck bamberger, CEO interview, Craigslist CEO
CEO Interview with CEO of Teach for America
One of best friends is doing Teach for America. Here’s a CEO interview with TFA’s CEO and founder, Wendy Kopp.
Posted in Uncategorized | Tags: beck bamberger, CEO interview, Teach for America
CEO Interview with CEO of Shell
This British CEO Interview with CEO of Shell, Jeroen Van De Veer, is just sharp and funny. I love the Brits. It seems a bit dated, but this interview moves fast and cuts to the questions we’d all like to ask one of the biggest oil companies in the world.. . .what is the value of your energy investment? Huh? Oh, tar.
Posted in Uncategorized
CEO Interview with Discover CEO, David Nelms
So Obama changes the rules on credit cards and most of the credit card companies are having a fuss. Here’s a CEO interview with Discover CEO David Nelms. Nelms says the new U.S. safeguards for credit-card holders will mean higher interest rates, more fees and fewer loans industrywide. MasterCard Inc. said this month that some of the industry’s practices were “unfair” and “deceptive.”
Posted in Uncategorized | Tags: beck bamberger, CEO interview, David Nelms, Discover CEO