Posted by: beckbamberger | November 11, 2009

The duty of a public relations business

Here’s a funny cartoon from the New Yorker about the duty of a public relations company– to keep the buzz alive.

Posted by: beckbamberger | November 9, 2009

Globalizing New Media

New media is making its way into worldwide communications; through journalism, public relations, marketing, and more.

There’s no doubt that it has an immense impact upon our world and creating a globalized free-flow of information. Now U.S. Secretary of State, Hillary Clinton, is encouraging the usage of new media communication in Pakistan.

What do you think? Will this new way of communicating reach countries like Pakistan? Read the article here.

Posted by: beckbamberger | November 3, 2009

Popular women’s brands adopt a new PR strategy

Big companies are always jumping on popular public relations campaigns. However, what do you think about popular women’s brands such as Ann Taylor, Sephora, and others using breast cancer as part of their PR strategy?

Read about it here.

Posted by: beckbamberger | November 2, 2009

Publicist interrupts ABC News reporter

In his client’s recent interview with Dan Harris of ABC News, the CEO of a PR company interrupts the interview several times when questions toward his client begin to get controversial.

This brings us to question- is it right for a publicist to interrupt an interview in protection of the public relations of his/her client?

Read the blog entry and see the clips for yourself here.

Posted by: beckbamberger | October 20, 2009

Pitching with Social Media?

Social media is everywhere and is becoming adopted by more and more PR businesses.

It’s definitely transforming the public relations industry and the way business is done. What do you think about this new technique from the online social media guide, Mashable: using social media to do PR pitches?

Read all about it from Mashable here.

Posted by: beckbamberger | October 19, 2009

Twitter CEO still needs a business plan

Twitter has become an amazing tool with over 50 million users.

But where is the profit? CEO Biz Stone still has yet to figure out a business plan, according to  this brief article from Yahoo! News.

Posted by: beckbamberger | October 15, 2009

Are journalists meant for PR?

Here is a very funny post from “The Bad Pitch Blog” about what kind of people do and don’t cut it in the public relations industry. Agree or disagree?

Posted by: beckbamberger | October 15, 2009

Being sick = bad PR?

Here’s a very interesting piece about how celebrity drug addictions get more publicity than disease.

Posted by: beckbamberger | October 13, 2009

Should you use a PR firm?

The New York Times wrote this interesting blog about how you don’t always need a huge  PR firm to get you where you want to go. Sometimes it’s good to go with your own PR, or a small, self-started public relations company that can give you the results you want at low fees.

Posted by: beckbamberger | October 12, 2009

PR and Twitter

There’s no doubt that Twitter has become an amazing social media tool that is transforming the marketing and public relations industry in terms of networking, audience interaction, branding, and more. However, as useful as Twitter is for public relations, there are the pet-peeved type “tweets” that most public relations professionals should stay away from.

See if you should change the way you tweet here.

Older Posts »

Categories