The financial industry isn’t exactly on everyone’s good side nowadays. As a way of rebuilding their credibility, Visa is starting a new marketing campaign to better re-brand its company to the public eye.

The public relations element of Visa’s campaign will target political-oriented media and trade press in hopes of growing their network.

Do you think this re-branding strategy will work for Visa? Read about their strategies here.

There’s been a lot of talk about public relations and how its value is diminishing in the future marketplace. Because of this talk, PRSA is launching a new PR advocacy campaign for the industry.

What do you think? Is the PR industry in a downfall, or does it still have value in our changing marketplace?

Read the article from PRWeek about the advocacy campaign here.

Many people are always confused about what the difference is between public relations and advertising. Here’s a very helpful article from About.com regarding the 10 differences between the two industries.

Looking for a political PR laugh? Check out this funny cartoon, also from the New Yorker’s cartoon bank.

Here’s a funny cartoon from the New Yorker about the duty of a public relations company– to keep the buzz alive.

New media is making its way into worldwide communications; through journalism, public relations, marketing, and more.

There’s no doubt that it has an immense impact upon our world and creating a globalized free-flow of information. Now U.S. Secretary of State, Hillary Clinton, is encouraging the usage of new media communication in Pakistan.

What do you think? Will this new way of communicating reach countries like Pakistan? Read the article here.

Big companies are always jumping on popular public relations campaigns. However, what do you think about popular women’s brands such as Ann Taylor, Sephora, and others using breast cancer as part of their PR strategy?

Read about it here.

In his client’s recent interview with Dan Harris of ABC News, the CEO of a PR company interrupts the interview several times when questions toward his client begin to get controversial.

This brings us to question- is it right for a publicist to interrupt an interview in protection of the public relations of his/her client?

Read the blog entry and see the clips for yourself here.

Social media is everywhere and is becoming adopted by more and more PR businesses.

It’s definitely transforming the public relations industry and the way business is done. What do you think about this new technique from the online social media guide, Mashable: using social media to do PR pitches?

Read all about it from Mashable here.

Twitter has become an amazing tool with over 50 million users.

But where is the profit? CEO Biz Stone still has yet to figure out a business plan, according to  this brief article from Yahoo! News.