Green kudos?  How about slashing the  carbon footprint of 400 corporate and university cafes around the country?  Such is what Bon Appetit Management Company did.  Here’s CEO interview with Fedele Bauccio, CEO of Bon Appetit Management Company.  The company won the Food and Beverage Innovator per the Environmental Defense Fund’s (EDF) Innovations Review 2009.

Posted by: beckbamberger | July 7, 2009

Jackon concerts a PR stunt?

Fox news is reporting that Michael Jackson’s 50 “comeback concerts” were no more than a ball of a PR stunt.  Read the article here.

Posted by: beckbamberger | July 6, 2009

How to get the most out of your PR plan

Found this niffy list from the Philippine Daily Inquirer!  Read the whole article here on how to make the most of your PR agency.  Here’s the quick run down:

1) Let your agency make a profit.

2) Do not scare your agency with innuendos.

3) Do not compete with the agency in creative communications.

4) Do not find fault with the agency; instead, find a remedy.

5) Brief the PR agency exhaustively.

6) Leave the agency alone to come up with a strategy for you.

Posted by: beckbamberger | July 2, 2009

CEO Interview with Boston Scientific CEO Raymond Elliott

Boston Scientific is changing up its CEO.  James Tobin will leave the medical-device maker, “capping a sometimes-meteoric but ultimately unprofitable decade at the helm.”  Read the CEO article here.

Posted by: beckbamberger | June 29, 2009

Difference between PR, Marketing, and Advertising

I love this simple picture series.  I showed this during a talk for fashion design students and it was like light bulbs all flicked on.  ad+expert

Posted by: beckbamberger | June 28, 2009

PR firms battle it out on Twitter

You know it’s bad when you have to bring in lawyers to defend. .. your Twitter account.  Check out this high drama story involving 2 PR firms in the Detroit area.  Really?  Oh yes.

Posted by: beckbamberger | June 26, 2009

CEO interview with Craigslist CEO Jim Buckmaster

Craigslist is ditching its “erotic” services section and will now how human monitoring for a new section, Adult services.  Here’s a CEO interview with Jim Buckmaster, CEO of Craigslist, discussing the move.

Posted by: beckbamberger | June 25, 2009

CEO Interview with CEO of Teach for America

One of best friends is doing Teach for America.  Here’s a CEO interview with TFA’s CEO and founder, Wendy Kopp.

Posted by: beckbamberger | June 24, 2009

CEO Interview with CEO of Shell

This British CEO Interview with CEO of Shell, Jeroen Van De Veer, is just sharp and funny.  I love the Brits.  It seems a bit dated, but this interview moves fast and cuts to the questions we’d all like to ask one of the biggest oil companies in the world.. . .what is the value of your energy investment?  Huh?  Oh, tar.

Posted by: beckbamberger | June 23, 2009

CEO Interview with Discover CEO, David Nelms

So Obama changes the rules on credit cards and most of the credit card companies are having a fuss.  Here’s a CEO interview with Discover CEO David Nelms.  Nelms says the new U.S. safeguards for credit-card holders will mean higher interest rates, more fees and fewer loans industrywide.   MasterCard Inc. said this month that some of the industry’s practices were “unfair” and “deceptive.”

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